Alyssa Howard
Creator Platform
A custom platform for a creator with 600K+ followers. Blog, videos, podcast, merch shop, and tiered memberships. All under her brand. All under her control.
The Client
Alyssa Howard is a lifestyle creator with 600K+ followers across YouTube, Instagram, and TikTok. She has been creating content since 2014, building an audience around self love, mindset, and everyday life.
She is also my daughter.
Which meant this build got everything I had.
The Problem
Alyssa's audience was scattered. YouTube subscribers in one place. Instagram followers in another. TikTok in another. She did not own any of it. One algorithm change and years of work could disappear overnight.
The existing platforms did not solve the problem either.
- Patreon takes a cut of everything and feels disconnected from your brand.
- Kajabi is expensive, clunky, and built for course sellers.
- Stan Store is a glorified link-in-bio.
None of them let her bring everything together in one place that felt like her.
She needed a home base. One place where her community could find her blog, watch her videos, listen to her podcast, shop her merch, and subscribe for exclusive access.
No middlemen. No platform fees. No algorithm gatekeepers.
The Solution
I built her a custom creator platform from scratch.
Feature
Blog
Full articles with rich formatting. Early access for members. Search and filter by category.
No third-party blogging platform. Her content lives on her site, indexed by Google, driving organic traffic.
See It In Action
Blog Flow Walkthrough
Video: Blog navigation and reading experience
Feature
Videos
Video library with YouTube embeds. Some videos free, some members-only. Organized by category.
Her audience watches content on her platform, not scattered across YouTube. More time on site, stronger connection.
See It In Action
Video Flow Walkthrough
Feature
Podcast
Episode player with show notes. Listen directly on the site. Episode archive with search.
Fans discover episodes while browsing her platform. Cross-promotion between content types keeps them engaged.
See It In Action
Podcast Flow Walkthrough
Feature
Merch Shop
Full ecommerce store built in. Product pages, cart, checkout. Member discounts and early access to drops.
No third-party shop links. No sending fans to another platform. The shop lives on her site, under her brand.
Feature
Tiered Memberships
Three tiers: Insider, VIP, and Inner Circle. Content gatekeeping based on subscription level. Members-only videos, early access, and exclusive perks.
Stripe handles all the payments. Subscribers manage their own accounts. She just creates content.
See It In Action
Membership Tiers Walkthrough
Feature
Content Gatekeeping
Some content is free. Some is Insider-only. Some is VIP-only. The platform knows who is who and shows the right content.
Non-members see what they are missing. Members get exclusive access. Built-in incentive to upgrade.
Feature
Her Brand, Everywhere
Custom design matching her aesthetic. Her logo, her colors, her voice. It feels like Alyssa, not like a template.
When her followers come to alyssaahoward.com, they are in her world. Not YouTube's. Not Instagram's. Hers.
Feature
Mobile Experience
Most of her audience is on their phones. The platform works perfectly on any screen size.
Fast load times. Touch-friendly navigation. The same experience whether they are on iPhone, Android, or desktop.
Feature
Admin Dashboard
A custom admin panel where she manages everything. Content, subscribers, orders, analytics. All in one place.
No WordPress plugin soup. No third-party dashboards. Just a clean interface built for her workflow.
Video: Admin dashboard quick peek (blur sensitive data)
The Tech
No WordPress. No page builders. No plugin soup. Just clean, modern code that scales.
Next.js
Fast, modern, SEO-friendly
Supabase
Database, auth, subscribers
Stripe
Payments and subscriptions
Vercel
Hosting with instant deploys
What She Owns Now
Before this build, Alyssa was renting space on other platforms. Now she owns:
- Her content
- Her audience data
- Her subscriber relationships
- Her revenue (no 5-20% platform cuts)
- Her future (can add ads, sponsorships, new revenue streams anytime)
Why This Matters
I built this for my daughter. That means I obsessed over every detail. I did not cut corners. I did not ship something "good enough." I built what I would want her to have for the next decade of her career.
Every client gets that same standard. The same attention. The same care.
Because if it is not something I would build for my own family, I am not building it for yours.
Ready to Own Your Platform?
If you are a creator, coach, or business ready to stop renting and start owning, let's talk.